G.T. Shield Creative Brief
Purpose: Practice creating a brief as a PLM in the basketball space.
Concept: New performance basketball shoe in the G.T. line targeted towards mitigating injury risk.
Special thanks to Jarrett Mann (Bball FW Sr. Director), Alex Zerzan (Bball Expert PLM), Dorian Pickens (Bball Principal PLM), Indy Ashford (Kobe PLM), and DePaul Williams (NSW Expert PLM) for the opportunities to present this brief!
