Nike “Proud na Pinoy” Collection
Purpose: Practice creating a brief as a PLM that works in the NSW space.
Concept: New Nike collection that connects iconic sneaker lines with a new Filipino storytelling opportunity.
Special thanks to Kim Jabbie (NSW Sr. PLM Manager), DePaul Williams (NSW Expert PLM), Isabelle Salzmann (NSW Developer II),
Chad Grover (NSW Prod. Development Manager), and Taylor Hinshaw (Dr. Bball Apparel) for the opportunities to share this brief!
