Nike “Proud na Pinoy” Collection
Purpose: Practice creating a brief as a PLM that works in the NSW space.
Concept: New Nike collection that connects iconic sneaker lines with a new Filipino storytelling opportunity.
Special thanks to DePaul Williams (NSW Expert PLM), Kim Jabbie (NSW Sr. PLM Manager), Isabelle Salzmann (NSW Developer II), and Chad Grover (NSW Prod. Development Manager) for their feedback in helping me iterate!
